What Is The Best Ski Boots

In fact, Advertising and Hermann Hesse.

Today, before (I) meeting to lay the rough * a new advertising. Participants: copy chief, art director, account ... and me. "You will have one task, Flavia," said copy-head: "listen. It is enough. " How easy to understand, it was tough refrain from expressing any personal comment, and certainly my dual nature of woman (unripe) and copywriter (beginner) did not make the task easier. But in this company I had an unexpected aid, that of Hermann Hesse. I just finished reading Siddhartha, a classic. My favorite passage is when the protagonist learns from a mild boatman his most important lesson: listen to the River. That will lead, later in the capacity to understand, in every sense of the word. Here is the lighting at that moment, I decided that these three minds that they were plotting who knows what would become my river. And as it turned, I learned a lot. And speaking of water, I found the perfect metaphor for the intern: the sponge. Like this, in fact, the trainee should try to absorb as much as possible from the environment to soak up. But not enough is another person (the reference) who has the desire and the courage to squeeze this sponge for good to the last drop. What comes out could be much more than simple H2O, even better champagne.
Ps: Now, after this speech, I would transcribe all the above mentioned book, but it would seem paradoxical for an aspiring copywriter already have problems with copyrighting, so I'll just one sentence that I find beautiful: "The words do not capture the secret meaning, everything always seems a bit 'different when it is expressed, a little' distorted, a little 'silly, yes, and this is good and I like very much, even with this I fully agree that what is a man's treasure and wisdom always sounds a bit 'silly ears of others. "

* The is the rough sketch of an ad. A rough sketch of where images and words are already on the page. The rough base gives an idea of \u200b\u200bwhat will be the lay-out. The layout is the display of an advertisement. It is his graphic format in which images and words combine to give an idea of \u200b\u200bwhat will be the final announcement.
The definitions are drawn from "the job of the copy of Michelangelo Coviello (Mondadori)