Atari St Speech Emulator

third meeting, Intern contortionist.

The word today (as well as that of yesterday and tomorrow) is flexibility. Because if it's true - as experts say - that the new configuration of the labor market has taught us (or force) to be flexible, and the trainee is more than any other, it is also true that the job of the copywriter is flexibility before its time. When we (outsiders or newcomers in the sector) see an advertisement, we think that that is a puzzle in which every manager has set their anchor: the account has defined the boundaries and the copy and art, together, have laid out the project and the plot carried it out. If only it were that simple: in fact, rather than building a puzzle, make an advertisement is like playing with Lego. The copy presents his list of headlines, have thought that the art of combining a list of visuals, and then each element is broken down, examined, repositioned, dismantled, altered, dissected and completed. The result will be a dozen or so rough, but only one will be the final one. Incredibly, despite the confusion earlier, this will be the crucial moment, because usually the preferred draft copy (of course, the one with the best headline) does not coincide with the preferred art director who, along with the chart, go for that the visual more "impactful." The account, which he believes to give voice to the customer, will have another idea about what is the fairest and then, finally, the customer will confess that he had conceived in a still different. In short, even when we (copywriter and professionals) seem to have found the formula of the most original and perfect world, we must be prepared to accept the fact that this will never be the definitive version. Are caught too many hearts and minds because it manages to be all unanimously agree and turn (of course, that customer will never be) must make compromises. In addition, advertising is not an exact science and each has a different idea: some believe is more important than creativity, who exaggerated flattery, some image, some text. Then, copy and aspiring art, armed with patience and humility. Not too much, though: wow, if you do this job, but there must be a reason!