With assets of 87 hours, I am now an intern copy-established. My pace at the office is getting stronger and safer. The look, proud and haughty, aimed straight at his target. The voice, the more firm and resolute, not afraid to tell her. Quickly I could hear this as my agent for some time, and feel a part of this area forever. I believe this is due both to a natural predisposition of chameleons, as to the method of copy-shock head. I understand that shock method for copy-head I've never been treated by an intern, but now, as a true copy. So, nothing I have been told that I knew was taken for granted, and no discount and total immersion in the role of advertising. Nothing better (and scarier) to learn quickly and well. The first job I was given was for a major company that produces cement and excels in its field in Europe. It was (as said in the first note) of the naming task. Then followed bodycopy, headline, with attached drafts of visuals, ads for newspapers, text for brochures, letters and even marketing plan. Now we have reached the first scripts and storyboards for television commercials. Fortunately, I never "satisfied" with what I learned at university and, to be totally honest, have proved much more useful readings on his own and that fantastic world called the Internet. Advertisers, you know, are great communicators and can not pass up the opportunities offered by half as much democratic as powerful sites and blogs on the subject abound. So, no mentor to me, but many teachers to learn from. Of course, there was an immediate success, I was initially criticized for a too creative style and "feminine" (ie, warm and poetic), which reviews (but only in my mind!) I replied accusing the other of old-fashioned mannerisms and excessive rhetoric. But something must have moved: corrections to my text decrease day by day, the work increases, the responsibilities too. I do not think of a metamorphosis, however: rather prefer to speak of a mutual and reciprocal influence between me and copy chief.
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