This alphabet of the perfect trainee is only indicative and may be enriched, modified and updated. It depends, too, by keyword encounter during the period of my apprenticeship.
A: WARNING. Look around forever. Be prepared to take drugs, read and interpret signals from where the environment is saturated. Curiosity, of course, already inherent in man, you must be elevated to the nth degree, any apparent insignificant trifle may become useful in time.
B: BOSS. The boss is always right. Try, however, not to sin against him of excessive flattery: just nod and make you completely useless. Faced with his work, no explicit criticism, however, try to put your well-packed with tips behind phrases like, "What do you think if we add / take away ...".
C: Link. You do not have, at least initially. You are not employees of the agency, you have no contract that binds you to this, if anything, are the appendices, a plus. Even the other interns are not colleagues, but rivals. Rude to say, but this is so: their death (professionale!) is your life. If you think that you assume is an illusion to believe that pay an 2 trainees is pure utopia.
C: CREATIVITY. course it is useful to have, but remember that advertising is not art, if anything - as Franco says Titian in "Communicate" - fine craftsmanship. Wanting to do the creative daring at all costs, you will pull on the spot at that plate of young students novice who did not understand the difference between a writer and copy.
D: CASH. From bodycopy photocopies, everything falls into the category placement. If, when asked to make coffee, answer that is not your competence, know that you will not be questioned even to pursue the story board for that important client. All work will be assigned have equal value in the eyes of the head. Thus, even yours.
E: ENTHUSIASM. more you have, the better. Prove but not too much, otherwise some cynic might accuse you of dilettantism.
F: PRETEND. Never criticize the work of a "colleague", even if you have an idea a thousand times better. Remember him for what he does, receives a salary, but you can already consider yourself lucky if you get a refund. Pretend, therefore, that what you show goes well, without showing too much euphoria.
G: YOUTH. For your boss, your mentor, and even for most of your academics, this word is synonymous with ineptitude, laziness and inexperience. Vaglielo to make it clear that the stage is just to acquire the practical study alone can not provide.
H: HEADLINE. Raise your hand if you did not think that being a copy consisted almost alone in this, and it was a beautiful thing, because it is so addictive that challenge with themselves: a few words and little space to inspire fun, excitement, surprise. Unfortunately, just because it is the most interesting part, the various copy-chief prefer to keep this position for himself and give you the text of the brochure. But then those who never read the brochure?
I: Iron. know how to possess in abundance, will help to tone down some of the digs that will be launched and, combined with intelligence, will highlight your acumen. There is no need to do the clowns, though!
L: LANGUAGE. French, English, English, etc., each can be useful. First, make sure you know good Italian.
L: READINGS. many and varied. Newspapers, classic novels, magazines ... It adds up. If this unit shows, Internet browsing, concerts, good movies (even the bad one), you also have the flab.
A: WARNING. Look around forever. Be prepared to take drugs, read and interpret signals from where the environment is saturated. Curiosity, of course, already inherent in man, you must be elevated to the nth degree, any apparent insignificant trifle may become useful in time.
B: BOSS. The boss is always right. Try, however, not to sin against him of excessive flattery: just nod and make you completely useless. Faced with his work, no explicit criticism, however, try to put your well-packed with tips behind phrases like, "What do you think if we add / take away ...".
C: Link. You do not have, at least initially. You are not employees of the agency, you have no contract that binds you to this, if anything, are the appendices, a plus. Even the other interns are not colleagues, but rivals. Rude to say, but this is so: their death (professionale!) is your life. If you think that you assume is an illusion to believe that pay an 2 trainees is pure utopia.
C: CREATIVITY. course it is useful to have, but remember that advertising is not art, if anything - as Franco says Titian in "Communicate" - fine craftsmanship. Wanting to do the creative daring at all costs, you will pull on the spot at that plate of young students novice who did not understand the difference between a writer and copy.
D: CASH. From bodycopy photocopies, everything falls into the category placement. If, when asked to make coffee, answer that is not your competence, know that you will not be questioned even to pursue the story board for that important client. All work will be assigned have equal value in the eyes of the head. Thus, even yours.
E: ENTHUSIASM. more you have, the better. Prove but not too much, otherwise some cynic might accuse you of dilettantism.
F: PRETEND. Never criticize the work of a "colleague", even if you have an idea a thousand times better. Remember him for what he does, receives a salary, but you can already consider yourself lucky if you get a refund. Pretend, therefore, that what you show goes well, without showing too much euphoria.
G: YOUTH. For your boss, your mentor, and even for most of your academics, this word is synonymous with ineptitude, laziness and inexperience. Vaglielo to make it clear that the stage is just to acquire the practical study alone can not provide.
H: HEADLINE. Raise your hand if you did not think that being a copy consisted almost alone in this, and it was a beautiful thing, because it is so addictive that challenge with themselves: a few words and little space to inspire fun, excitement, surprise. Unfortunately, just because it is the most interesting part, the various copy-chief prefer to keep this position for himself and give you the text of the brochure. But then those who never read the brochure?
I: Iron. know how to possess in abundance, will help to tone down some of the digs that will be launched and, combined with intelligence, will highlight your acumen. There is no need to do the clowns, though!
L: LANGUAGE. French, English, English, etc., each can be useful. First, make sure you know good Italian.
L: READINGS. many and varied. Newspapers, classic novels, magazines ... It adds up. If this unit shows, Internet browsing, concerts, good movies (even the bad one), you also have the flab.
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