I could not miss. On the occasion of his 40 years, the Institute of Advertising Self-Regulation showcases the Justice advertising "in Italy since 1966. The exhibition is open to the track 22 of the Central Station of Milan, until 26 November 2006. So, equipped with camera, pen and notebook, I prepared to "transfer" in Milan (no more than 40 kilometers, to be honest). I was determined to take notes, I'd find some interesting news. At worst, I would have made a little article! The first impression was a sense of utter desolation. I realized, in fact, that this use of shocking images or phrases with double meaning (Well, one way, because obviously they want to think about sex only) was nothing but a gimmick to compensate for the lack of creativity and originality. If we see a picture of a woman to the ground, who died in an accident, you can be sure that what we're going to see are not the clothes she wears, nor associated with that mark a positive emotion. If the motor is dominated by a beautiful naked woman, resign yourself: why not the kid buy the product. A teenager wants to rip fast and nothing else is interested, if not the performance of the vehicle. The pleasure will look at that picture, but he knows very well that the model is not included. Now we must realize that the past is that "American consumerism" of the '80s. We were all born in advertising and, therefore, more jaded and distrustful. Of course, the scandal and is known to be noticed in your memory. But beyond that? Advertising is not expected to turn attention to action, that would effectively lead to the purchase? 'm Just an intern, but at least I know that.
0 comments:
Post a Comment